I exemplified the grand gesture...the big romance...the storied memory.
Filling a room with flowers, custom gifts, planned weekend trips, love letters...all of it.
The big gesture is always sexy. A grand spectacle worthy of retelling. And how she loved to do so and see the look of jealousy and elation on the listeners face.
But relationships never stay in the Grand Gesture phase, not if they grow, not if they last. What used to be exploring new things has become bringing home takeout. What was once epic is now picking up the kids. What used to be trying the unknown is instead taking out the trash.
They don't make movies about that, unless it is the B roll on how bad their life is.
Blending whiskey is the same way.
We look for Unicorns, Limited Editions of rare stocks never again released. People stand in line for hours and spend thousands and thousands to get their hands on one of these bottles. These are the "sexy" bottles of whiskey.
The ignored bottles, looked down on, or hated are the every day bottles. The ones that are always there, day after day. Names like Jim Beam, Johnnie Walker, Jack Daniels, Jameson, and their even less respected cousins Seagram's 7, Kessler, and Crown Royal.
Products looked down on but replicated so that customers don't notice any variance. If they even think there is a difference mobs in social media form. Complaining that it isn't as good as it used to be, they must be changing something or using younger whiskey.
We go to such great lengths for our whiskey Unicorns...our version of a sexy one night stand. But turn our noses up when time and time again given consistent steadfastness.
Same is sexy.
Showing up every day is sexy.
Consistency is sexy.
Dependable is sexy.
What would our bars and our relationships look like if we lived believing that?